Empowering Jamaica's Digital Future
At just 20 years old, Cael Harty embodies the spirit of Jamaican innovation. Growing up surrounded by the vibrant culture and entrepreneurial spirit of Jamaica, he witnessed firsthand the challenges faced by local businesses trying to adapt to the digital age.
During his early tech journey, Cael noticed a concerning trend: talented local artisans, service providers, and small business owners were being left behind in the digital revolution. Despite having incredible products and services, many struggled to establish an online presence or reach customers beyond their immediate vicinity.
"I saw so many talented people in my community who couldn't showcase their work to the world," Cael recalls. "That's when I realized we needed more than just another platform – we needed a solution built specifically for Jamaican entrepreneurs."
This realization led to the birth of Attena. More than an e-commerce platform, Attena represents Cael's vision of a digital ecosystem that understands and addresses the unique challenges faced by Jamaican businesses.
Making e-commerce accessible to every Jamaican entrepreneur, regardless of their technical background.
Building a supportive ecosystem where Jamaican businesses can thrive and expand their reach globally.
Contributing to Jamaica's digital transformation by creating opportunities for sustainable business growth.